News /talk was second with 2,007 stations.) While most country stations continue to focus on their declining core, at least one has been more aggressive when it comes to attracting Hispanic and African- American listeners. Of December 2006 there were 2,047 country stations in the United States, according to M Street Journal. And meanwhile, with demographics shifting across the United States, country radio will have to adapt if it hopes to maintain its role as radio's top format. Lationship of Hispanics with country radio and music. 'There appears to be a very vocal bias prejudice that exists inД«roadcasters will present results of a collaborative study of the re. 'With the ongoing white exodus from South Florida near 20% decline in whites since the 2000 census was implemented -the challenge before us is to replace relocating white listeners with Hispanic /Latin listeners,' Barnett says. A dwindling white audience makes attracting new listeners a necessity. 'With zero exaggeration, it's a factor that impacts everything we do in programming, promotions, marketing and sales,' he says.

Says, weighs heavily on decisions made at WKIS. The station's marketing efforts are 'stealth or street -level, so as not to anger the loyal core users,' Barnett says. 2 in the market among non-black /non- Hispanic 25- to 54- year -olds, according to PD Bob Barnett. 28March 2 in Nashville, Edison Media Research and industry At the annual Country Radio Seminar, to be held Feb. Census figures slow, the Hispanic portion of Los Argeles County's population (which grew to 44.6% in 2000 frDm 37.8% in 1990) has passed up the county's non -Hispanic white population (which slippec to -ДЈ1.1% of the total in 2000 from 40.8% in 1990). A 2006 Arbitron report etimrted that only 5.4% of country radГі s nationwide a adience is -lispanic and 2.3% is black, whi e 923% of country listeners fall into Arbitron's 'other' category (whch includes Caucasians and Pacific Islanders). (Moue_ Wilson FM Broadcasters recent y flipped two of its Los Angeles -area AM stations to country.) Among the reasons for the KZLA switch: It's increasir gly difficult to succeed witl- country radio in a market where Caucasians carry less and less sway. Los Angeles joined New York, winch has lacked a country station since 2002, and San Francisco, wf ich bowed out of the coun -ry game in early 2005 as the third among the top five markets with no FM country outlet. When country KZLA Lis Angeles flipped to a rhythmic AC format last August, alarms sounded in the country music radio and record communities. New Yorkbased Reach Global sports an urban roster that includes Public Enemy, Remy Ma, Pete Rock and DJ Kid Capri. В»>FAT JOE SIGNS WITH REACH Reach Global Music Publishing has inked Fat Joe to a worldwide publishing agreement for the songs on the rapper's current album, 'Me, Myself & I,' released through Terror Squad /Imperial/ Virgin.

Promotion will be enhanced by artist appearances and live performances. The albums on the list which should be in everyone's music collection, according to the two organizations -will be highlighted at retail stores nationwide. The Rock and Roll Hall of Fame will launch the Definitive 200 campaign aimed at promoting the most commercial or critically successful albums in history.

SHAK AT CAPIT VIRGIN MEGA ORE' MONDO DECEMBER MAVIS STAPLES, REJUVENATED DIRTY LITTLE AWARDS SHOW SECRETS COUNTRY RADIO'S BIG CITY SURVIVAL PLAN FEB 3, 2007

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